The aim of the bank’s sponsorship activities is to shape its image as a responsible leader of Polish banking, a financial institution that is trustworthy, socially committed, innovative and open to customer needs.
The bank’s sponsorship policy is governed by specific rules and a multi-stage process of reviewing and accepting the submitted applications. After an expert analysis, in accordance with the criteria specified in internal regulations, positively assessed applications are referred to the Sponsorship Committee, which guarantees a factual and comprehensive view of the considered proposals.
In 2020, the COVID-19 pandemic and related government restrictions forced many cultural institutions and entities cooperating with the bank to remodel their activities. Most of the sponsorship events during the pandemic were organized in an online or hybrid formula (some in-house and some online). This allowed for the implementation of projects, and in some cases even facilitated access to interesting cultural events that were previously held stationary. The bank’s sponsorship presence was effectively communicated in the virtual space (social media and on platforms dedicated to specific projects).
In the context of COVID-19, the bank faced the need to verify and eliminate some of the projects due to the need to redirect funds to finance the bank’s activities to fight the pandemic. In 2020, 474 new sponsorship applications were submitted to the bank. Financial support was granted to 175 projects (apart from 134 new projects, the bank continued the implementation of 41 projects initiated in previous years).